A link that has not been upgraded or just has been submitted in the deep links of any respective category is a Basic link. No exposure.

Basic Listing below, this listing is just our plain appearance and is never ontop of our listings for it's repsecitve category:

The sponsored links have the title SPONSORED beside them and appear on top of all links. The titles are also coloured differently than any of the other titles on the page in a brighter color.

Sposnored Listing below, this listing has a high exposed colored title bar and the words [SPONSORED] next to the Business Title. There is also a feature added to Sponsored listings, called Snap Shots, this has a small window or the website link is activated and will display a pop-up window URL/website of business listed (place mouse-over).

Also a Sponsored listing, has more weight than basic listings and will appear on top searches compared to basic. (search for the word "financial and information" you will see the top listings first on list).